The All-New 2017 Toyota Prius Prime

Introducing Prius Prime, the hybrid that dares to pursue possibilities and adventures. Designed to get the most out of every day, its sleek silhouette helps maximize your mpg, while its large battery capacity allows you to run longer in EV Mode. Discover how Toyota’s proven hybrid technology takes you farther and experience a drive that connects you to your destination, and to the world around you, in a way that no hybrid has done before.

The 2017 Prius Prime has just been named the 2017 World Green Car, which means a lot considering winners are chosen by automotive journalists from around the globe. Other top finalists in the category included Chevrolet Bolt and Tesla Model X. The 2017 Prius Prime delivers 640 miles of total full-charge/full-tank driving range, making it one of the most efficient cars in America.

All New Toyota Prius


Beautifully efficient

Dramatic styling

Let’s shatter all expectations. The 2017 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.

All New Toyota Prius


A comfortable, high-tech space

Futuristic interior

Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 7-in. touch-screen display. And with available Qi-compatible wireless smartphone charging, 31 you can stay powered up while on the go.

All New Toyota Prius


Rethink the hybrid

Double-wishbone rear suspension

A double-wishbone rear suspension gives Prius responsive handling and a smooth ride. And that’s just the beginning. Its condensed design takes up less space outside the cabin, so you get lots of cargo room inside, too.

All New Toyota Prius


More tech. More convenience.

Enhanced Parking Support

Prius features smart technologies to help take the stress out of parking. When Prius is parking or slowly pulling out of a space, the available Intelligent Clearance Sonar (ICS) 19 scans for stationary objects, like walls or lampposts. Should the system anticipate a collision, it will emit an audible alert, reduce engine or motor output, and automatically apply the brakes. And with available Intelligent Parking Assist (IPA), 10 this system will automatically control the steering and help guide you into an open parking space.

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